Performance Track Size Doesn't Matter

Each stage of business growth has its own challenges, as each decline has its root causes. Factors affecting this condition are either internal, or market led some are in your control and others are not

As a Business you are positioned somewhere on the Growth Curve. Your business is Growing, Stable, or Declining. Each condition has its own challenges and opportunities and is neither permanent nor assured. Here are some key considerations:

· A Growing business is accelerating and adapting quickly to its changing environment and to do so is taking calculated risk based decisions that enable it move from one stable Plateau to the next stable Plateau almost daily.

Before reaching the new plateau the road between A and B has issues and uncertainties which need addressing. They must be absorbed by the business. A new product, market, or sales people or machines and IT are examples. Without taking the ‘risk’ there is no change, which results in no growth. Taking the right risk based decisions and executing them well to get a fast ‘return’ to stability and advantage is a part of every growing businesses daily regime.

· A stable business may seem stable but on closer inspection is probably not. The best to be said for a stable business is that it is making slow headway or being swept backwards against a negative current to give the impression of stability or motionlessness. Big companies are penalised heavily by stock markets for ‘standing still’ because in reality it means they have lost momentum, which unless regained will result quickly in decline. The same is true for a smaller business. If you are not growing you are in danger of declining.

· A declining business has already slipped down the rung and began an anticlockwise spiral. Depending how bad the condition will depend on what can be done. There are options for a business in this condition, but unless something is done the position gets worse and will result in certain death. The only variable is how sudden and painful. The reason is opposite to a growing business. The options for a business in decline get less and less and there are less and less resources available, including money, good employees and new customers.

The only option for a declining business is to jump to a point where it can regain balance. In other words drastic action must be taken. Tinkering will not fix the problem.

Whilst the above has always been true, The Internet has exaggerated this condition. In terms of Growth never has there been more opportunity, and in terms of Decline never a greater threat. Change to be sure is now all around us.

Big companies are used to addressing these changes daily, not all succeed but most pull through to some extent even if the worst demise or penalty is to fall prey to hostile takeover.

Smaller companies rarely have this option, neither have they had to fight like this before. The cost of getting it wrong is relatively more expensive. The smaller the business the greater the chance for failure and the less there is to sell. The ‘cottage’ industry that has held a small business in place in a relatively cosy ecosystem is being eroded by increased choice and competition. The condition is getting either better or worse.

Everywhere we look we see ‘progress’. Competition is driving out waste. Everybody and everything benefits, but there are also losers. To understand what makes the difference between success and failure, winning and losing, and adapting to capitalise on opportunity and thrive over falling victim, we need to make objective comparisons between large and small companies, understand what the significant difference is, and put actions in place to ensure businesses of all size have ‘equality’ in competition and competition is on merit and not just size.

To be sure size can make a difference, but trends are such that this is no longer a guarantee of success nor a criteria. Quality service and ability to deliver at the right price is key. Confidence in a business, that it offers superior service, that it can meet ever more exacting requirements and add value to the bigger picture is what will drive opportunity or destroy it. This is the opportunity or the threat.

In other words what factors make the playing field level? Can they be addressed for a price that can be adopted by the market that can benefit any of those businesses that wish to embrace opportunity, and not just those further round the growth curve who have more resources to hand, thereby getting richer and leaving the poor poorer.

Technology leads the way in providing knowledge and visibility and service and product innovation and differentiation. The focus has moved from inward looking process control and cost reduction to outward looking supply chain collaboration, and on to continuous innovation and wealth creation. This has added to the confusion.

Every business must be connected to the internet, to get business to make gains in efficiencies and improve collaboration, but what about all the systems needed, the knowledge needed to run them, the money needed to buy them. Suddenly this dilemma has become even worse, since SME’s have web sites that don’t work for e-commerce, systems that are not seamlessly integrated, and a big question mark about which way to turn for the best.

Is buying indiscriminate software or services the right answer at this stage for your business just because it is something you can do. Is doing nothing the right thing, and what options do you really have to make sure you are doing all you can to take advantage of the opportunities ahead, and at the same time ensure you do not fall victim.

Performance Track has combined traditional small business services with Internet technologies, IT and management consulting to address these questions and more.

We do have an answer for those companies that are willing to embrace the future and take the opportunity presented. No time like now has ever existed for opportunity or threat and as a team we can ensure we are the victors and not losers.

Take the time to browse through our model and you will see where you fit and how Performance Track can help. We work for you!!. WE ALL PROFIT.

Try Our Service. Enrol Today for a Business Fitness Program. You will not be disappointed. If, following your Health Check-up and other services you believe the services or information is not valuable or as promised we will refund your money.

To Qualify You must provide objective feedback as to why you believe this to be the case, and must not already be included in our customer feedback list. This way we all benefit from suggesting and making improvements, and the company taking the time to make suggestions is being rewarded.

Caution

Please note we use our Snapshot as a basis for all objective discussions. We do not entertain any subjective or unsubstantiated comments unless they are by way of free suggestions. They do not constitute a basis for our Guarantee.

If you are really are not satisfied with our service ongoing you will in the very least have obtained a competitive understanding of where you are in relation to your market and a basis for an updated business plan. There is no risk to you.

The Snapshot approach to products and services is unique to Performance Track and removes our need to sell to you. You will see we deliver benefits and why, or you will not. There are no promises or inflated promises. You have nothing to loose, and everything to gain.